Summary
In the article “Masters of Desire: The Culture of
American Advertising” by Jack Solomon, he talks about how commercial makers use
different techniques to get customers for their products. Solomon also makes a
claim by saying that the American dreams are as paradox. He states the
commercial makers are the masters of desire. He writes that the commercial
makers can play on people by showing them the life of their fantasy or by
playing on their fears. Solomon also gives various examples of the techniques
used by the ad makers. One of the examples he gave us is the old McDonald’s
commercial stating “Eat a Big Mac and you won’t be stuck alone at home on Saturday
night.” This tells the audience that McDonald’s is the place of their fantasy. McDonald’s
commercial makes this imagination of the place full with people, enjoying the
burgers with friends and hanging out. Solomon leaves the article stating the
predictions of future realism and what’s the future of American dream
surrounded by the manipulative masters of desires.
Response
I really enjoyed reading this article. The tittle of
the article is very magnetic that it gets your attentions so quickly. I really
do agree with Solomon on his claim about how these asters of desire are
controlling basically our mind. He gives so many good examples of the
commercial makers making their sharp moves by using the techniques. I gained so
much knowledge from this article. It really tells you the reality of the ads and
how they get customers to buy their products. I enjoyed the real world examples
including the age differences and the gender. Overall it was a very knowledge
and interesting article.
